Nike Fuelband Launch SXSW

Collaborated with Hirsch&Mann and Tino Schaedler to transform the iconic Spaghetti Warehouse in downtown Austin, Texas into a giant Nike FuelBand. The experience linked the energy, activity and excitement of the space with the gradient of the FuelBand around the inside of the entire building.


Client.
Nike
Collaborators. Hirsch & Mann, Tino Schaedler
Role. Software
Technology. C++, openFrameworks